A group tasked with giving guidelines for increasing seafood consumption in the United States is recommending the formal establishment of a national seafood council, an effort that would need an eight-figure sum to achieve success.

For the past two years, the Seafood Promotion Task Group under NOAA’s Marine Fisheries Advisory Committee (MAFAC) has been looking into ways to increase US seafood consumption. Now that task group is recommending the seafood industry establish a US National Seafood Council, and has given the industry 10 recommendations to follow.