Gen Z, Millenials are driving purchasing decisions in seafood

Up to 45 percent of Millennials believe "food defines who they are," according to the Norwegian Seafood Council's presentation.

Egil Sundheim, Norwegian Seafood Council, gave a presentation at the North Atlantic Seafood Forum about the US market outlook. — Egil Sundheim, Norwegian Seafood Council, gave a presentation at the North Atlantic Seafood Forum about the US market outlook.Photo: Marius Fiskum

Nina Unlay

Published 10 March 2020, 08:15Updated 9 April 2020, 14:36

Millennials Norwegian Seafood Council United States Farmed salmon Plant-Based Seafood