While many retailers shut down their seafood counters in response to coronavirus lockdowns, UK upscale giant Waitrose stayed the course, keeping fresh fish counters running and supporting suppliers as the pandemic battered the foodservice sector.

Waitrose buyer and fish counter specialist Andy Boulton spoke to IntraFish exclusively to explain why.

How have purchasing strategies changed to suit the surging demand for frozen seafood products?

Our strategy has remained broadly consistent, however, there are a few areas of interest worth highlighting:

  • We have focused on supporting our suppliers as best we can, working through the challenges they have faced and making decisions that are mutually beneficial for both our businesses, not to mention our customers.