Markets

French smoked salmon giant Labeyrie aims to double international sales by targeting US, Asia

Company's strategy also includes major growth in ecommerce for the $1 billion giant.

Labeyrie's smoked salmon on a retail shelf in France. The company now wants to take its products much further afield.
Labeyrie's smoked salmon on a retail shelf in France. The company now wants to take its products much further afield.Foto: Drew Cherry/IntraFish
  • John Evans
Published 4 February 2021, 00:52Updated 4 February 2021, 13:47
Labeyrie Fine FoodsFranceSmoked salmonJacques TrottierFarmed salmon