Fishing group secures brand trademark as part of effort to boost pollock consumption in Russia

The new brand reflects the country’s ambitious plan to double domestic pollock consumption within three years.

The Pollock Catchers Association (PCA) new trademark.
The Pollock Catchers Association (PCA) new trademark.Photo: Pollock Catchers Association (PCA)
Published 27 November 2024, 21:34Updated 27 November 2024, 21:35
RussiaAlaska pollockRussian pollockRussian Pollock Catchers AssociationBranding