Finding the 'X' factor in rebranding in seafood can be more difficult than it looks, experts say

While reasons for changing brand names vary widely they should not only resonate with the audience but should be something the company leadership can get behind and believe in, experts say.

Remember Marine Harvest? Not many do, thanks to a largely successful rebranding. — Remember Marine Harvest? Not many do, thanks to a largely successful rebranding.Foto: Mowi Salmon/Facebook

John Evans

Multi X Multiexport Farmed salmon Branding Marketing

Published 20 September 2021, 06:02Updated 20 September 2021, 06:02