Dutch processor Visscher Seafood inked a five-year contract with German retailer EDEKA to distribute its premium salmon concept "VARLAKS," first launched in 2019.

EDEKA will start selling the product in the Rhine-Ruhr region, before rolling it out to other regions and adding more lines in the near future.

VARLAKS translates to "our salmon." The natural salmon brand, which is farmed above the arctic circle, is never treated with chemicals, antibiotics or additives and grown in low density net pens at remote locations.