Discounters Aldi and Lidl now control nearly a quarter of the UK's retail seafood market share

Amid a persistent cost-of-living crisis and ongoing inflation squeezing shoppers’ wallets, almost a quarter of seafood sales in the UK are now occurring at discount supermarket chains Aldi and Lidl.

During the 52-week period through May 20, Aldi alone increased its market share of total seafood sales to 13.4 percent while Lidl grew to 10 percent, according to NielsenIQ ScanTrack data provided by UK seafood trade association Seafish.

Aldi now has an equal market share to Sainsbury’s and is second only to the UK’s largest retailer Tesco, which has 20 percent of the market.