Launching any new product into the UK retail market is undeniably tough, but there are some strategies that, if used properly, could offer a higher probability of success, according to one of the former top sales executives at Young’s Seafood.

Nick Munday, formerly the international sales director at the UK seafood giant and now a director at the The Realising Potential Partnership, advises clients that they first should be prepared for “massive levels of investment."

The major standout seafood brands in the UK, -- Birds Eye and Young’s Seafood -- have the market “pretty much sewn up” at the moment, Munday told IntraFish, and breaking past those giants and their sizeable marketing engines isn't easy.