Though some industry watchers worry Russia's plans to move into pollock surimi production will depress prices, those fears are overblown, especially with COVID-era demand growth in traditional and emerging markets for the product, one trader says.

Willem Appeldorn, executive sales director and product manager for surimi at Pacific Rim Group, a Singapore-based frozen whitefish specialist, said his experience representing the Russian Fishery Company (RFC) surimi has been a surprise, both from the positive buyer reaction, as well as from the overall whitefish industry fearing the impact of the new entrant.