Chilean farmed salmon supplier BluGlacier has unveiled the first phase of its new branding strategy, aimed at highlighting salmon's health benefits as part of an overall "wellness lifestyle."

The company sped up plans to launch its revamped website and marketing strategy this month in part because of the intense focus on health with the impacts from coronavirus quarantines.

Under the tagline “Eat Blue, Live Vibrantly” the new branding and logo are aimed at highlighting the company's sustainable farming practices.