Top seafood industry executives, including Trident Seafoods CEO Joe Bundrant, Bumble Bee Seafoods CEO Jan Tharp and American Seafoods CEO Mikel Durham, have signed on to a letter sent to the US Congress Tuesday requesting $25 million (€20.8 million) to create a national seafood council to boost the nation's seafood consumption.
In the letter, which was also signed by top executives at High Liner, Starkist, Seattle Fish, Gorton's and Red Lobster, the industry told lawmakers it hopes the council will inspire a shift in consumer behavior and measurably increase seafood consumption from the current 16 pounds per capita to 26 pounds.
