The seafood industry can and should be using the social networking platform TikTok to reach global users that increasingly rely on it for understanding where their food comes from and for making food purchasing decisions.

Emily De Sousa, a fisheries science communicator who also owns her own marketing consulting firm, told attendees at GOAL 2022 held in Seattle earlier this month that seafood consumption is increasing among younger generations that include Millennials (age 27-41 ) and Gen Z (age 6 to 26), with these groups turning to the platform more and more for purchasing decisions.