Can seafood break through the noise on TikTok? The woman behind a recent Mowi campaign thinks so

The platform is expected to reach 2 billion by 2024, with users increasingly relying on it for information and buying purposes.

Seafood TikToker Emily De Sousa working with Mowi Canada West on a social media campaign in May of 2022. — Seafood TikToker Emily De Sousa working with Mowi Canada West on a social media campaign in May of 2022.Photo: Emily De Sousa

Rachel Sapin

Social Media Mowi Oysters Newfoundland Newfoundland Aquaculture Industry Association (NAIA)

Published 11 October 2022, 06:02Updated 11 October 2022, 13:23