'Brands need to adapt': Milarex meets COVID-era retail world with antibacterial salmon packaging

Food producers need to feel the pulse of consumers, and understand their daily challenges and fears, says salmon processor.

Anders Tofte Wilhelmsen, head of sustainability and marketing at Milarex, sees consumer safety concerns as a growing factor in seafood retailing. — Anders Tofte Wilhelmsen, head of sustainability and marketing at Milarex, sees consumer safety concerns as a growing factor in seafood retailing.Foto: Milarex

Dominic Welling

Published 3 February 2021, 23:11Updated 3 February 2021, 23:11

Milarex Smoked salmon Farmed salmon Food safety packaging