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Anders Tofte Wilhelmsen, head of sustainability and marketing at Milarex, sees consumer safety concerns as a growing factor in seafood retailing. Photo: Milarex

'Brands need to adapt': Milarex meets COVID-era retail world with antibacterial salmon packaging

Food producers need to feel the pulse of consumers, and understand their daily challenges and fears, says salmon processor.

3 February 2021 23:11 GMT Updated 3 February 2021 23:11 GMT

By Dominic Welling

Poland-based seafood company Milarex is investing in antibacterial packaging for its European branded products, finding a way to

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'Brands need to adapt': Milarex meets COVID-era retail world with antibacterial salmon packaging