“The frozen category has benefited from the coronavirus situation and people are buying more frozen than they did before. Even those who didn’t buy frozen products before are now,” said Nomad's Carly Arnold.Photo: Shutterstock
Birds Eye Iglo parent crafting plan to retain new frozen fish consumers: 'We need to understand this fast'
Sales in the frozen category spiked during the pandemic and introduced a whole new demographic of consumers to frozen fish – the challenge for Nomad Foods now is keeping them.
24 June 2020 23:31 GMT
Updated 25 June 2020 9:51 GMT