Markets

'Be fully in or don't do it all': New England Seafood CEO says Young's failure in US shows pitfalls of overseas expansion

'Brands exist in the hearts and minds of consumers, and I don't know how this particular brand existed in the hearts and minds of US consumers.'

A push towards local seafood makes breaking into international markets like the United States particularly challenging.
A push towards local seafood makes breaking into international markets like the United States particularly challenging.Photo: Shutterstock
Dan AherneNew England SeafoodYoung's SeafoodRetail
Published 10 November 2021, 07:01Updated 10 November 2021, 13:53