Holland America cruise lines and the Alaska Seafood Marketing Institute (ASMI) are teaming up for the first time in a formal partnership to promote the cruise line's use of Alaska seafood on its six ships serving the state.

The marketing campaign kicks off July 5 when chef Ethan Stowell of Holland America’s culinary council joins Alaska fishermen and government leaders in Juneau to demonstrate the benefits of Alaska seafood.

The promotional effort highlights Alaska's fish resources and the people that supply the state's seafood.