Alaska pollock association launches major US marketing campaign, replaces ex-American Seafoods CEO on its board

The Association of Genuine Alaska Pollock Producers (GAPP) board of directors on Monday approved a $3.98 million (€3.7 million) budget that will be used in part launch the association’s first-ever national marketing campaign for Alaska pollock in the United States.

Craig Morris, executive director of GAPP, told IntraFish the 2022-2023 budget for the group has $793,500 (€729,023) earmarked for the new marketing program, along with $632,000 (€580,646) for research.

GAPP will spend also $1.79 million (€1.64 million) on its annual partnerships and other individual market projects, in addition to $768,000 (€705,649) for administration and member services.