Novish, the Netherlands-based producer of plant-based seafood alternatives, has seen enquiries for its products explode since the controversial documentary Seaspiracy was aired on Netflix last month.

Maiko van der Meer, founder and CEO of Novish, told IntraFish the company is in a good position to benefit from the current plant-based movement away from meat and dairy, which has only strengthened since the documentary.

“I’m from the fish industry myself and I think Seaspiracy is a bit over the top, and I certainly don’t agree with all of it,” said Van der Meer, who previously served as CEO at Mowi Consumer Products (then Marine Harvest) for four years, CEO of Klaas Puul following that, and a board member at Foppen and Milarex.