Pangasius has been waiting for something to give it a jump-start in the UK market, and thanks to seafood giant Young's Seafoods' embrace of the fish as a raw material in its newer line of products, the species is finally gaining traction.

Young’s Seafood Chief Procurement Officer Stuart Caborn told IntraFish the company's successful Gastro premium frozen product line has been behind the fish's rise, re-introducing consumers to a product long deemed as "down market."