The Alaska Seafood Marketing Institute (ASMI) buyer’s mission to Dutch Harbor later this month will be the first of its kind for a reason other than seafood: the buyers are all women.

At the end of January, ASMI will host seven female buyers and marketing managers from six international companies.

The roster of companies represented includes Gelazur, Zamek -Meinhardt Seafood-Service, Viciunai, Nueva Pescanova, Young’s Seafood and Soguima.

“This wouldn't happen by chance,” Hannah Lindoff, international marketing program director at ASMI, told IntraFish. The buyers were recruited by ASMI’s overseas marketing representative.

Lindoff said altogether, the companies visiting bring in more than $60 million (€48.9 million) in imports from the United States and have annual sales of roughly $2.5 billion (€2 billion).

The trip is about exposing buyers to the economic value of Alaska’s seafood, and will not be different itinerary-wise from previous missions to Dutch Harbor.

The women will tour plants, vessels and meet with local officials. The mission will target Alaska pollock, cod and crab.

“The idea is it will be a different experience for these women than if they came on a mission where they were the only female,” Lindoff said. “They're high-powered women. We're honored to welcome these companies to Alaska and spend time with them showing off."

The inaugural IntraFish Women in Seafood Leadership Summit in Seattle inspired the mission, where Lindoff also served as a guest speaker.

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IntraFish will be holding its second Women in Seafood Leadership Forum in Bergen, March 8. Click here to find out more and apply for your seat to one of the seafood calendar's most inspiring leadership events.

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Young’s, Viciunai, Nueva Pescanova to join ASMI’s first all-women buyer’s mission