Birds Eye, is launching its inaugural Fish Finger Sandwich Awards to celebrate the United Kingdom’s love for the sandwich -- and it's veritable lust for fish fingers in general.

Coinciding with National Sandwich Day (Nov. 3), the launch of the awards provides Brits with the opportunity to be awarded the title of King or Queen of fish finger sandwiches and see their winning recipe featured on select packs of Birds Eye fish fingers.

Since Clarence Birdseye created the humble fish finger in 1955, it has become one of the nation’s best-loved and most-consumed treats, the company noted.

New data from Birds Eye shows consumers in the UK are eating more fish fingers than ever before, with sales of £85 million (€95.6 million/$106.1 million) this year -- the equivalent of 1.5 million fish fingers eaten each day, or 18 every second.

To celebrate this Birds Eye is giving Brits the chance to achieve fish finger fame, with the frozen food giant looking for the most innovative and attention-grabbing fish finger sandwich creations.

The Fish Finger Sandwich Awards will have two categories – one for the general public and one for foodservice – with entries appraised on criteria including presentation and innovative use of ingredients.

Following an entry period of six weeks, a panel of fish finger experts will shortlist three sandwich creations from each category to go through to the Grand Final. The panel of judges consists of television personality, Gregg Wallace; Food Urchin culinary blogger, Danny Kingston; Daily Telegraph food writer, Xanthe Clay and Birds Eye head chef, Peter Lack.

Budding fish finger sandwich chefs can submit an entry by sharing a photo of their creation alongside a short description and list of ingredients it contains, to the Birds Eye Facebook page, or to Twitter and Instagram and including the hashtag #myfishfingersandwich.

Winners of the inaugural Awards will be recognized at a ceremony in central London in February 2017. 

Entries will be open from Thursday Nov. 3 and close on Friday Dec.16.

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