Southeastern Grocers LLC, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, become the first North American retail member of the International Pole & Line Foundation (IPNLF) on Friday.

Southeastern Grocers also launched an exclusive private label-Fisherman’s Wharf, pole-and-line, canned albacore tuna product displaying the IPNLF ‘Supporting Member’ logo. It will be on the shelves of select BI-LO, Fresco y Más, Harveys and Winn-Dixie stores for $2.49 (€2.33) a can.

Non-profit IPNLF now has 42 members, who look to support "small-scale fisheries that pursue high quality, responsible and ethical tuna caught using one-by-one methods," according to the company.

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