It was working with the iconic singer Bjork that initially brought Oliver Luckett to Iceland. Before creating Niceland Seafood, Luckett worked with her through a company he started with Napster creator Sean Parker called theAudience. The Los Angeles-based startup managed social media for celebrities.
According to a 2014 story from the LA Times on that company, Luckett's A-list clientele at the time included not only Bjork, but Mark Wahlberg, Charlize Theron and Hugh Jackman.
"It's a long path," Luckett told IntraFish, looking back on a 17-year-career in Hollywood.
