Patagonia Provisions, the food division for outdoor apparel company Patagonia, is rigorous about sourcing its smoked wild salmon and canned EU mussels, especially given its cult status among its eco-conscious consumers.
Provisions parent company Patagonia recorded $1 billion (€887 million) in revenue in 2017, according to Inc., cultivating a devoted fan base not only for its outdoor gear, but also for its focus on sustainability and charity work. Founder Yvon Chouinard, is worth $1.5 billion (€1.3 billion), according to Forbes, and he is focused on environmental causes, another part of the company's brand appeal.
