Why Nomad chose Findus for its first foray into America

Frozen food giant Nomad Foods announced its first foray into the US market last week through a partnership with Seattle-based Ocean Beauty Seafoods, which will distribute the company's Findus-brand products to its West Coast customers.

Harald Guimaraes has been heading up the export department of Nomad Foods since January 2018 and told IntraFish the move is part of the company's efforts to redefine its focus.

“We are looking at the US as quite an interesting new market for us because US consumers eat in a fairly similar way to how we in eat in Europe," Guimaraes said.