Non-profit organization Seafood Nutrition Partnership (SNP) is touting the success of a Walton Foundation-backed pilot campaign to build lifelong seafood consumers that recently launched in Indianapolis, Indiana, centered on moms with young children.
From March through the end of April the nonprofit conducted the $100,000 (€89,150) digital pilot, which is dubbed "Little Seafoodies," for eight weeks, reaching 300,000 moms with young kids. SNP said the results of the campaign generated a 300 percent return on the investment, with seafood dollar sales in the city growing 2.4
