Viciunai seeing ‘steady demand’ for surimi in UK

The UK market for surimi seafood is heating up and the timing couldn’t be better for European surimi seafood giant Viciunai.

Earlier this year, the company set up a new subsidiary in the United Kingdom -- Viciunai UK & Ireland -- and the transition is proving positive, Viciunai UK Managing Director Paul Agnew told IntraFish. “We are seeing steady growth on all fronts."

This growth includes the company’s flagship product, surimi seafood.

There is a “good and steady demand for surimi in the UK,” he said, because consumers are starting to view surimi as a healthy food option.