Pierre-Yves Cousteau, the son of world-renowned ocean conservationist Jaques Cousteau, joined the advisory committee of San Diego-based cellular aquaculture startup BlueNalu.

The company launched in 2018 as a “cellular aquaculture” firm aimed at replacing traditionally caught and grown seafood with lab-grown fish.

The company also welcomed other high-profile executives to its board, including Susie Fogelman, former Senior vice president of Marketing and Brand Strategy at the Food Network and Cooking Channel; Carlos Barroso, former research and development executive at PepsiCo and Campbell Soup Co.;