US-based Blue Circle Foods, a key supplier of sustainable seafood to retailer Whole Foods Market, is now turning its attention to the EU market after appointing a new director of operations in the region last week.

The company appointed former Vega Salmon executive Peter Luxhoi to the role. He will be based in Aalborg, Denmark.

“Over the years, I’ve worked closely with Blue Circle Foods with developing new products, packaging and optimization of the supply chain from farm to store,” Luxhoi told IntraFish.