UK-based fish processor and distributor Ocean Fish is expanding its retail arm with the launch of its own brand in Aldi stores across the market.
“We have been working with Aldi for around a year in various guises and although we do not have a formal supply contract with them, we are working on developing new weekend specials and sustainable by-catch British fish fillet products,” Ocean Fish Head of Retail and Innovation Victoria Townsend told IntraFish.
Ocean Fish recently launched a seabass fillet weekend special in Aldi stores and is introducing other products such as whiting, pouting, gurnard and mackerel in the retail chain.
