E-commerce, a new focus on sustainability and increasing affluence are all driving change in the world's biggest shrimp market.
Chinese consumers are increasingly demanding assurances that the product they are buying is safe, healthy, antibiotic free, and of premium quality.
How to position yourself in this lucrative but complicated landscape is one of the key questions being asked by companies everywhere.
If you want to better understand the opportunities in the Chinese market and its supply chain, then sign up now for a place at IntraFish's Qingdao Leadership Luncheon on Nov. 8, held in conjunction with the Sustainable Shrimp Partnership (SSP).
Our keynote speaker is John Liu, key account senior manager at Alibaba supply chain management company Win-Chain. He will be joined in the speaker line-up by SSP's Jose-Antonio Camposano and Avrim Lazar.
The event is just next door to the Qingdao Exposition Center, where the China Fisheries & Seafood Exposition is being held, so this is an event not to be missed.
Places are limited and running out so sign up now to avoid disappointment!
