A surge in Japanese restaurants in Thailand, especially in Bangkok, is boosting Norwegian fresh salmon exports to the country, Jon Erik Steenslid, representative of the Norwegian Seafood Council (NSC) in Southeast Asia told IntraFish.
Norway has 90 percent of the market share in fresh salmon sales in Thailand.
While five years ago, 80 percent of exports of Norwegian salmon to Thailand was frozen, to be reprocessed and sold to other markets, this year, 80 percent fresh and mostly staying on the domestic market.
