Trondheim-based Nordic Group and the Norwegian Seafood Council (NSC) have pulled off something of a coup: getting farmed salmon not just on a steakhouse menu, but getting marquis billing.
The groups wrangled a six-week campaign at US restaurant chain Texas Roadhouse with the slogan "Proudly serving Norwegian salmon," a message carried across the group's 550 restaurants.
Nordic Group introduced salmon on the menu at Texas Roadhouse 20 years ago and last year invited the Norwegian Seafood Council to help facilitate a generic campaign for Norwegian salmon in the chain.
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