UK supermarket giant Tesco launched a new own-brand range of "affordable" plant-based foods that includes battered fish-free fillets, made from seasoned soya and coated in a tempura batter.
To make these foods easier to find, Tesco will, for the first time, have dedicated plant-based and vegetarian zones in its stores.
Plant-based food has become the biggest culinary trend of the decade, with demand helping to boost the chilled vegetarian/vegan sector by 31 percent, according to US research company IRI.
At the same time, Tesco will also add more foods to its existing exclusive Wicked Kitchen range and have more branded plant-based food too.
The new launches mean that Tesco will now have one of the biggest selections of plant-based foods on the UK high street.