Three major players in seafood -- including UK retail giant Tesco, Birds Eye, and international hotel network Hilton Worldwide -- signed up to support Seafood Week, the annual consumer campaign run by Seafish to get more people eating more fish more often.
Following successful participation in last year’s campaign, which generated an estimated £18 million (€21.4 million/$24.1 million) benefit to the seafood industry, Tesco is back on board for 2016.
Birds Eye has also shown their support by striking a deal with Seafish to become a partner for the campaign.
“This
