Export development agency ProChile and the Federation of Fisheries Industries in Southern Chile on Thursday announced the launch of a new branding project to promote Chilean hake under the Merluza Austral de Chile (Southern Chilean Hake) brand in the Spanish market.
Alejandro Buvinic, director of ProChile, introduced the new brand to delegates at the Exports from Chile to the World conference, held on May 10.
“Our target market with this launch is Spain, the main importer of our southern hake shipments, which reached a value of $8 million (€7.4
