More US consumers are embracing fresh seafood when they shop online, according to a new report by the Retail Feedback Group (RFG), which tracks consumer shopping trends.
So-called center-of-the-store items such as packaged and canned foods, frozen foods and household goods dominate the online retail shopping experience for most consumers, but fresh departments are gaining ground, the report found.
Seafood is among several fresh categories posting double-digit growth in RFG's survey of 760 consumers who shopped online for food and groceries in the past 30 days.
Seafood purchasing rose 46 percent compared to findings in RFG’s 2017 study. This year, 19 percent of those surveyed for the report said they buy fresh seafood when shopping online. This compares to 13 percent in 2017.
Seafood is likely riding the coattails of other fresh foods. Produce, meat and deli items all saw double-digit gains, the report found. Seafood remains at the back of the pack, however. Thirty-five percent of those surveyed say they buy fresh meat online, and 42 percent said they purchase fresh produce.
The Boomer generation is the most satisfied when it comes to the online shopping experience, the study found. But Boomers’ appetite for online shopping might be maxing out. The study found that GenXers and Millennials indicate they will purchase groceries online more often in the future compared to boomers.