Canned tuna giant Bumble Bee Foods agreed to plead guilty to charges of canned tuna price fixing, the US Department of Justice (DOJ) announced Monday, and now faces an uphill battle not only in court, but in the court of public opinion.
It may be a rough road, but the company can gain back its reputation, said crisis and brand reputation expert Eden Gillott Bowe, president of Gillott Communications and a former business professor.
"Three words a brand never wants to face are scheme, conspiracy and overcharging," Gillott Bowe told IntraFish.
