Brazilian shrimp and tilapia producer Bomar said it sees the development of business among the country’s lowest income groups as a main growth driver.
Bomar, based in Ceara in northeast Brazil, plans to bring a marketing strategy successfully deployed for years in Rio de Janeiro to South America’s largest city, Sao Paulo, by targeting its smallest shrimp at low-income consumers.
New business from people in lower socio-economic classes, most frequently living on the outskirts of cities such as Sao Paulo, will supplement revenue earned from retailers geared more toward middle-class clientele under the company's growth plans.
