Tilapia producer Regal Springs is looking to expand its foothold in Europe with the addition of a new sales representative in Hamburg, Germany.

The hiring a new sales person is a first step toward consolidating its operations as Regal Springs Europe in the region, Petra Weigl, general manager for sales in Europe at Regal, told IntraFish.

Ultimately, the company is looking to expand its market share in Europe and "everything to do with that expansion will happen in Hamburg."