Power players plot generic US shrimp marketing campaign

With big-name buyers and importers such as Sysco, US Foods, Chicken of the Sea and Pacific Seafood on board, the effort could make a major splash in one of the world's largest shrimp markets.

Industry members hope consumers will take to shrimp more with a little encouragement.
Industry members hope consumers will take to shrimp more with a little encouragement.
Published 29 October 2018, 12:11Updated 29 October 2018, 12:11