Patagonia, Millennials are key to Latitude 45's marketing strategy

It's been nearly two years since Chilean salmon producer Multiexport Foods introduced its new smoked product line under the brand Latitude 45.

And like much of the rest of the smoked salmon market in the United States, the brand is flourishing, according to the company.

"The product has exceed our expectations this year," Jason Paine, general manager with Miami-based Multiexport Foods, told IntraFish.

In 2019, the company plans to expand Latitude 45's product options and boost its presence in US retail stores.