Offshore Panamanian cobia farm Open Blue will use virtual reality to transport its customers to its farm.

Utilizing virtual reality headsets, Open Blue will take some of the world's top chefs and consumers 12 kilometers off the shores of Panama and into its deepwater farm to show them its approach to sustainable mariculture.

Open Blue partnered with Koncept VR to create a 360-degree, virtual reality show.

"Our open ocean mariculture system is so unique that one truly has to see it to fully appreciate it," said Open Blue Founder Brian O'Hanlon.