Spain’s Nueva Pescanova launched a new range of frozen products developed for children under its Peskitos line.
The new products are fish-shaped, breaded salmon bites free of artificial colors, similar to its well established line of hake Peskitos.
The company also launched a new logo for its range of children's products with a more juvenile mascot to promote the brand.
Pescanova was recently awarded as the mass consumption brand with the highest growth rate in Spain.
