Nueva Pescanova is launching new low-fat surimi “Sea Slices” which consumer can enjoy as an alternative to standard sandwich meats.
The market for meat slices has one of the highest consumer penetrations in the world of food, and it continues to grow both in volume and in number of households.
According to Nueva Pescanova this is because “value added products” are now a top choice for consumer and the engine of growth for the seafood category.
“Nueva Pescanova wants to develop this market with its value proposition, which is why it is launching the new Sea Slices,” the company said.
