Hans Frode Kielland Asmyhr has been appointed the Norwegian Seafood Council's (NSC) new envoy to the United Kingdom. 

He will start his position in London on Sept. 1, replacing Jack-Robert Moller

Kielland Asmyhr joins the NSC from Panor Public Affairs, where he has been a partner. Between 2013 and 2016 he was a director of Burson-Marsteller and prior to that he was a member of parliament for the Progressive Party. 

"It is absolutely crucial for the Norwegian seafood industry to follow Brexit and potential consequences for Norwegian seafood exporters," Janne Log, director of global operations, public relations and communications at NSC, said.