A new wild fish brand developed by New England Seafood International is being well-received by consumers in the UK market, Leap Wild Fish Brand Manager Rich Lawrence told IntraFish.

Leap sells wild Alaskan salmon, smoked and filleted, as well as and yellowfin and albacore tuna products with a focus on highlighting the unique properties wild fish bring to the table.

The fish for Leap is mainly being processed in Chessington, UK, although New England Seafood also owns processing facilities in Grimsby.