Marine Harvest's renaming to Mowi is largely the result of negative connotations consumers associate with the Marine Harvest name, said
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Negative perception of Marine Harvest behind switch to Mowi
Can a new name overcome the negativity? The company is determined to conquer the market with a concept that is "very hard to copy."
11 March 2019 12:12 GMT
Updated
11 March 2019 12:27 GMT
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