Negative perception of Marine Harvest behind switch to Mowi

Can a new name overcome the negativity? The company is determined to conquer the market with a concept that is "very hard to copy."

Alf-Helge Aarskog, CEO Mowi.
Alf-Helge Aarskog, CEO Mowi.Joar Grindheim
Published 11 March 2019, 08:55Updated 11 March 2019, 12:27