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MSC hoping new program will boost consumer awareness of its eco-label

MSC aims to ease cost, increase consumer visibility of its blue trust label.

What's it mean: Despite decades of existence, the MSC eco-label remains invisible to most US consumers, who simply seem unaware of what it means.
What's it mean: Despite decades of existence, the MSC eco-label remains invisible to most US consumers, who simply seem unaware of what it means.
Published 22 February 2018, 12:09Updated 22 February 2018, 13:22